I know there are at least a couple of designers out there who love to create overly sensational homepages. Donít worryÖ donít worry. Iím not gonna do what everyone thinks Iím gonna do, and flip out, man! All I want you to know is: whoís going to design with me? Whoís desiginí, man, whoís designing with me? Huh? Whoís designing with me, man?

Flash is still flashy, am I right? So is that headache known as a your homepage that your client needed so bad. Can you pick up on the amount of sarcasm within this post so far? You know the stuff that makes the average user cringe when they browse your companyís website.

Not opening up

Letting people know what youíre all about is the latest and greatest thing you can do to make people feel comfortable enough to buy from you. Your about you page is going to be the most visited page. Try to create something that revolves around this curiosity. By far, the people behind the company, behind the logo, are all important factors to consider when opening up to the world. Youíll hear people say that they decided to go with you because they go to know the company before they talked to you. The customer relationship is the heart of business. It can start with a simple video telling everybody what you specialize in instead of a picture and a few words.

Is browsability smooth?

It doesnít really matter if the site looks cool, what hits home is whether the browsability factor is there, and if the content is highly structured. Aesthetics, as much as you throw money towards it, is about the feel that can make a lasting memory. Always think about content beforehand. Dream more. Know the solutions before thereís a problem. Communicate with your people and design department, and have them come to a conclusion before they design the site. Make the navigation as seamless as possible so people get to what they want right now. Test constantly. Once you have the foundation down, then you design the site around the subjects at hand. If the feel of the information isnít there itís going to be a loss.

Not listening to your readers

A lot of companies build their site around their own categories, which throws off what the people are really looking for. In simple terms, they create a site around themselves, because theyíre thinking about selling for themselves but the product needs to be for the people. If you think about it, you have to think in reverse and see what needs to be addressed, and then design around that. I know itís a pain to make sure you get all the stuff right. See the world from the customerís point of view, and thereís your chance to design a reality around their perceptions, and why itíll make their lives better.

Getting all snazzy

Flash is a headache. There are some uses for it, sure, but since the tech bubble busted long ago, it has fallen behind times. Nowadays people want to be known Ė they want to verify their existence Ė but what does that mean for the digital business? You have to work with SEO, so you have to go light on the Flash. When you see a site that looks really good with Flash, you should think to yourself, ďIs this practical for my situation? Nope.Ē

Homepage feel

People who visit your site, buying whatever youíre selling, are not going to do it because they love your design. In fact, business sites are becoming overly complicated in their layout. Thereís so much stuff to look at Ė people talking on and on, and the content gets lost in the noise. Thatís something you need to avoid at all cost. You should let people know as much as you can in a short amount of time. Easy. You have a design mantra to stick to: function then form. When you build a house, you want perfect angles and workable space. If you to your homepage, youíll feel calm and clear. Your design has to feel spacious.