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    1. DivAtlanta is offline

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      #1

      Importance of Color in Web Design

      Hi! I'm trying to decide how to set up my website. I'm new at this, and somebody said "be sure to choose the right colors." I have no clue what the right colors are. Can somebody help? Thanks for the advice in advance.
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      #2
      A website is a marketing tool which acts like a personality of a business. It invokes a positive or negative emotion when a person looks at it owing to, among other things, the colors used in it. The importance of colors in web design is as follows:

      • Color is the first thing that is noticed by a customer on the website and can make or change the buying decision as well.
      • Colors are an essential aspect of raising feelings, highlighting the areas of interest and conveying various ideas to a customer.
      • Colors are as important as the layout and graphics in a website as they affect the customer both psychologically and physiologically. You can make a prospect feel comfortable and welcomed through colors when he/she looks at your website and turn them into customers within a few seconds.

      It is very important to choose the right colors for your website. You can start experimenting with minor color changes to your website and check what difference it makes. You can also find whether such changes affect the traffic on your website through various statistics that will help you choose the right colors as well.
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      #3
      Oh OK.I get that. So, any tips for choosing the colors for my website?

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      #4
      Sure. As colors affect the mood of the person viewing a website, it’s very important that you choose the colors correctly. Be cautious not to be guided just by your favorite colors in this case but how you think they will affect your customer.

      Choosing the right colors is also an art that comes with practice and experience. Some general guidelines are given below:

      • The first thing that you should think about is your audience -- for example, to sell toys, the best colors might be blue and pink.
      • Use the same color of the background on each page of your website. This creates a continuity of look and mood.
      • Three colors at the max are more than enough for a page. Too many colors overstimulate the brain, and your potential customer can become irritable.
      • Don’t use colors that add no significance to the content on the website.
      • Ensure that the company’s logo matches with the color that you use on the website and there is consistency in usage of all the colors.
      • Be cautious with your bright colors - a little goes a long way.

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      #5
      How do colors affect a visitor on a website? Are there any types or categories to group them?

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      #6
      Yes, there are types of colors that affect the emotions of a customer viewing a website. They are:

      Cool colors: They are usually calming and soothing to the eye. You can use them in large amounts and are usually based on pink, blue, green, blue-red and magenta.

      Warm colors: These should be used in small quantities as they are usually exciting and aggressive. They are based on brown, orange-red, yellow and so on.

      Intermediary colors: These can be either cool or warm. They are usually shades of green and purple and their "temperature" depends on the amount or yellow or red versus the amount of blue. If the green or purple has more of a bluish tinge, it's cooler. If it has more red or yellow, it's warmer.

      Neutral colors: Black, grey and white are considered neutral. These usually suit the background of pages and also enhance the effect of warm colors.

      Multi Colors: Using too many colors clutters the website and leads to confusion of the user as well. You can inadvertently give off both warm and cool together. As a rule of thumb, don't use more than five colors with a white background and don't combine warm and cool colors. You can end up with a muddy look that pleases no one.

      Color harmony: Using color in a balanced manner is essential to make the website neither too boring nor too messy.

      Computer monitors display red, green and blue (RGB) colors that are used in different amounts. All the other colors are also displayed by mixing RGB. So these should be used differently than what we see in print.

      In design, functional color conveys information clearly while decorative color enhances the layout and makes it more appealing. So every color can narrate a different story.

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      #7
      Thanks a lot for the info. So, do all the colors mean the same everywhere? I mean, if my website is international, is one color scheme good in one place but maybe not attractive in another location?

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      #8
      The answer to this is NO - colors are not the same everywhere. Every color has a different significance in different parts of the world. A few examples are as follows:

      Red: It is said to increase the blood pressure and heart rate of a person. It also represents strength, desire, love, anger. In India it’s a symbol of purity while in China it symbolizes luck and celebration. Bright red shouldn’t be used in websites because it tires the eyes easily by making the person focus a lot to view it.

      Blue: It’s a symbol of hope, calm, stability and wisdom. While in Columbia it represents soap, in China it’s associated with immortality. Blue and white is a popular combination for websites.

      Green: It represents good luck, nature, youth, jealousy. It has religious significance in countries like India and Ireland while it is associated with danger in some tropical countries. Yellow-greens are found to be the least preferred by most customers.

      Yellow: Joy, happiness, sunshine, hope are represented by this color. It is a spiritual and attractive color. In Asia, it’s considered sacred.

      Orange: Represents balance, warmth and enthusiasm. Small amounts of orange can make the website look interesting but darker shades should be avoided.

      White: It stands for peace, simplicity, purity, and good. Caution - in Japan it signifies death.

      Black: Symbol for formality, power, evil, fear. In the USA, it is for mourning.

      A basic knowledge about these widely used colors can help in choosing the right colors for a website to attract the maximum traffic.

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      #9
      I’m trying to design a website for the first time for my new business. Plz tell me how many colors should I use? I have no clue at all. Appreciate the help.

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      #10
      Its not easy to tell the exact number of colors that you can use in your website. Speaking generally, please dont use too many colors as itll make the website messy and the customer's eyes will get tired, making it difficult for him or her to absorb information. Remember these pointers about your colors:

      Primary color: Its the main color and will occupy the maximum area on the website.

      Secondary color: Its a back up for the primary color and should be close to the main color. For instance, if the primary color is a dark blue, you could use a lighter shade of blue as a secondary color.

      Highlight color: It is used in contrast to the other two colors to emphasize certain areas on the website. It should be used judiciously. Continuing with our blue example, a splash of orange or red would be a good highlight color.

      A few color schemes that you can try out are:
      • Analog Colors: Use adjacent colors on the color wheel (find one on the internet). This combination of colors is often found in nature - for instance, red, orange and yellow mimic the colors of fall. Blue, aqua and green are ocean colors.
      • Complementary Colors: These are colors that are opposite each other on the color wheel. These are the most highly contrasting colors. Complementary colors can be used for highlights, like described above.
      • Split Complementary Colors: This combination uses the colors next to a color's complement. For instance, purple is the complement to yellow. The split complementary scheme would use yellow as a highlight and then a bluish purple and a reddish purple. This is not as "contrasty" as a true complementary scheme and is easier on the eyes.
      • Triad Colors: The triad combination uses three colors that are equidistant from each other on the color wheel - for instance, purple, orange and green. These colors are neither as contrasting as complements nor as close to each other as analogs. This scheme can be colorful without clashing too much.
      • Monotone Chromatic: Its a single color with variations, like many shades of blue. This is frequently used with a pure black or white. Warning: monotone chromatic can be boring.
      • Monotone Achromatic: This one just uses the shades between pure black and pure white - in other words, shades of gray. This can also be monotonous. Use it with one bright color for a very clean, modern look.

      Hope these guidelines can help you design your website in a better way. Good Luck!

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