The most important but least acknowledged part of your website would have to be the "About Me" page. It takes more than just being an interesting site and offering a great products or services to bring in visitors. Always believe in the power of personality. The web isn’t a scary, highly critical environment. Actually, within the last 10 years, the Internet as grown into a worldwide community obsessed with information, social networking, and communication. If you're having a hard time believing that fact, take a look at Twitter. It's a perfect example of why your "About Me" pages are so important. If you can gather a group of hard-core followers based on your writing, it's a smart move to make sure those people know something about you.

In this post, I'll talk about the critical points of an "About Me" page. Toward the end, you'll be motivated to customize your own page, because I'll remove any obstacles that are in your way.

Explain Your Purpose
Who are you?
What will you do for your customers?
How can they get a hold of you?

Your "About Me" page should revolve around these three basic questions. The customers want to know who they are buying from, what sets you apart from the rest, and how they will get a hold of you if they’re interested.

The majority of "About Me" pages begin with typical "Hello, my name is…" Having a professional introduction is a perfect way to get things going. Your "About Me" should feel like you're talking face-to-face with your potential customer. Even though I have been known to work the first person angle (I founded, we founded…) to sound more professional, it’s probably better to go with a third-person narrative (WholesaleForum is…).

Don’t bore the reader with unneeded information. Sure, they want to know what you’re all about, but it’s smart move to leave out personal details like the name of your first kid or where you live. You should clearly state the purpose of your company. If your website focuses on the world of business, your "About Me" should include how you began and lightly touch on your achievements along the way.

See the world through your reader’s mind. Why are they clicking on your "About Me" page? They probably want to see if they can relate to you on a higher level. But in reality, if a reader is skimming through your "About Me," that usually means you have their full attention and in a way encouraged them to care more about you. Never let them down.

Sometimes, a reader will click on your "About Me" page because they want to know how you’ll be able to solve their problems. You must address this concern. To do this, think about your audience. If they’re potential customers, detail your products and/or services. If they’re dedicated fans, talk about how you love what you do. If they want to learn more, explain why you can complete any needed task.

How Can Your Readers Ret a Hold of You?

Several websites have their "Contact Us" on a separate page, which I highly recommend, but you should still place your contact info on your "About Me" page so you save people browsing time. What about inlcuding your social media links on your "About Me" page? People adore Twitter, and on top of that, include your LinkedIn, Flickr, and Facebook pages.

For some websites, it’s a smart move to have an "About Me" page for you personally and another for your company. This is very true when it comes to helping people or selling your products and services.

The Importance of Image
After you're done writing your manifesto, it’s time to add an image that vibrates with your personality. A picture on your "About Me" page is mandatory. It should project an image that relates with your visitor. And, if you decide not to include a picture of yourself, your "About Me" page will feel bland.

As you already know, an "About Me" picture will showcase your personality to the people you're serving. Even though tone isn’t always easily interpreted in words, it’s easy to see it in pictures. When a reader looks at your picture, they begin forming a mental image about what you’re about.

One more thing about the photo is that it should be only your face, not you giving a thumbs-up or a random pose. Privacy is growing concern on the Internet, but when you create a website, you’re opening yourself up to the world. Why not build upon that relationship and let the people know who you are?