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    1. Carol_111 is offline

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      #1

      How does web analytics help your business?

      For all the web-savvy users on the forum, what is a web analytics package? Through my research I learnt that I need to pay attention to the traffic on my site and the best way to do that is through web analytics package.

      Its not that I know nothing about websites; I am just getting confused by all the terminology.

      What is a web analytics package and where can I get one?
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    2. SmartBen is offline

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      #2
      Simply put, a web analytics package is software that counts the traffic a website receives.

      You can find free web analytic packages, like Google Analytics or you can pay to get extra features.

      There isn’t any web analytic software that is 100% accurate, so be wary when a company promises something like that.

      Basically, you want a web analytics package that can do the following:

      • Measure visitors to the site
      • Show which page the visitor landed on (what is the first page they saw on the website)
      • How a visitor navigated through your site
      • Analysis of website history (visitors by month, which links were clicked, etc)

      Web analytics will help you figure out what your top landing pages are and help you test calls for action to generate more sales. That is why people hold it in such high regard.
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    3. mammomind is offline

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      #3
      Great explanation above. Imagine a web analytics package as the headmaster of a school they review everything that goes on.

      An analytics package knows which webpages were looked at, links clicked, product pictures viewedall of that. It helps you know what is working on your site and what is being ignored.

    4. Carol_111 is offline

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      #4
      Cheers for the information. Does this mean a web analytics package can help me with SEO? Should I pay for software to get extra features or do free programs work well?

    5. SmartBen is offline

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      #5
      Yes, web analytics can help you with SEO in terms of testing which keywords work best for your site.

      You could have a landing page using a keyword phrase “custom t-shirt” and another page for “customized t-shirts” and see which one is doing better based on the analytics.

    6. BorisBlog is offline

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      #6
      Web analytics measure two things: off-site and on-site traffic. As long as you have an analytics package that does both of those things then you are good.

    7. Carol_111 is offline

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      #7
      What do you mean by off-site and on-site?

    8. PatrickTwist is offline

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      #8
      Google analytics has always worked for me and it’s free. They have a good tutorial so even if this is your first time with web analytics it is simple to figure out.

    9. BorisBlog is offline

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      #9
      Off-site is web analytics that shows your potential audience, comments and shared links based on the Internet – not just your one site.

      On-site is when someone comes to your website/webpage. It’s more site specific.

    10. Carol_111 is offline

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      #10
      Thanks for helping me understand BorisBlog

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