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    1. BPositive is offline

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      #1

      How to Choose a Domain Name, Any Advice?

      Hi all, I'm about to take the plunge and choose my domain name. But I thought it would be a good idea to ask for some tips first. I'd also appreciate any tips on what I should look out for, if there's any domain scams I should know about, stuff like that.
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    2. Mrs. Whiskers is offline

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      #2
      I hate to rain on your parade here but I've found that given the current climate surrounding domain registration and the hassles in getting one, it might be better to get the domain name first and then work on your own product or website name.

      With online marketing, that domain name is super important, I can't stress that enough. And yes, it's important enough that I would recommend you get the domain before you brand your business or product.
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    3. BPositive is offline

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      #3

      Quote:

      Originally Posted by Mrs. Whiskers View Post
      It might be better to get the domain name first and then work on your own product or website name.
      Actually I had a feeling this might be a problem so I've actually held off on the actual naming of my site (my friends thought I was crazy, guess I'm not LOL). I've shortlisted a few names that I think would suit my site well but haven't finalized anything because I want to make sure I get a good domain name to match.

    4. JackBauer24 is offline

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      #4
      Have things become that hectic online, that you need to get the domain name first before anything else? No snark intended, I haven't purchased a domain in a long time so I don't know what the current trend is. Seems like it was a lot easier a few years ago though.

    5. Mrs. Whiskers is offline

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      #5
      Things have definitely gotten crazy. I mean, there are guys out there that buy up domains, make them generate good revenue and then sell them off. They're like online real estate flippers! So this means that for people who actually want to buy a name for their business or product, the options that are out there are much more limited.

      I personally look for three 'Abilities' when I look for a good domain name. A really good name should fit all three of these criteria. I personally wouldn't opt for a name that falls short on even one.

      - Brandability: This seems like a no-brainer but your brand, that is your website or your product, NEEDS to be in the domain name. I've found that the best way to help people understand why this is important is with this example. Let's say that you have a fitness center called Joggers but your domain is called whatever . com. Now let's say that your main competitor has the domain Joggers.com. When people look for you online, where do you think they're going to end up going? That's the importance of branding.

      - Rankability: Your domain should also be able to pull good rankings with the search engines. There is absolutely no point in having the perfect domain for your business and have it wind up on the 10th page. Use a .com domain whenever possible.

      - Linkability: Make sure the domain is something people can and will easily link back to. Remember that today, people are a lot more picky about what they will link to, the name of your domain should therefore be professional, as short as possible, and convey trust.

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    7. Bosley is offline

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      #6
      Interesting topic for me so I did a quick Google on scams and guess what? Yes, there just had to be a Chinese version! (I say this because I read something everyday of wholesaling scam worriies with China). My advice, stay well away from anything similar to an existing name. Famous names are easy but a quick web search will help with most anything.

    8. Justin85 is offline

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      #7
      I think getting the right brand for a domain is way tougher now than it used to be. There's the whole hyphen debate, using multi terms, the generic names debate. I totally understand why it makes sense to get the domain BEFORE you brand your business.

    9. Mrs. Whiskers is offline

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      #8
      For sure, it's tougher than before to get the right domain. Which is why I think that it's super important to think about a number of factors when you're shopping around and brainstorming for a good name.

      For instance, I think because the market has just become so saturated, it makes hardly any sense to just look for a generic name. I mean, let's say you're dealing with debt reduction. I don't think I need to tell anyone here how hard it's going to be to find a unique domain name in that niche. Even if you do, there are so many others out there, how are people going to distinguish yours as being different?

    10. DropshipDiva is offline

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      #9
      I heard that this is where the hyphens can come in handy. And hyphens sometimes make a domain rank higher too, right?

    11. Mrs. Whiskers is offline

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      #10
      I don't know, I'm still on the fence about hyphens. You'll probably be able to get the domain name you want if you put hyphens in it. And you'll probably be able to even slip in a few more keywords to drive more traffic your way. And yes, I've heard that sometimes, these domains rank higher.

      But I don't know, a multi-hyphenated, multi-term domain name is NOT going to be something people will remember. Even with the search engines, the chances of people landing up at another similar-sounding site are way higher than of them landing at your site. Plus it just looks bad. I mean, I wouldn't link to something with lots of hyphens and keywords in it, it looks shady.

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