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    1. wholesaleinsight's Avatar
      wholesaleinsight is offline

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      #1

      Fine Tune Your Website

      At last, youíve finally went live with your website. The only thing that really matters now is to create content and market the hell out of it, right? Well, start pumping your brakes. You have to go through another checklist of things to do before your site is actually ready for the masses.

      I highly recommend you go through the steps listed below to help you bring about the best possible experience for your visitors (and if itís possible, take care it them before youíre even online).

      Get Crawled & Indexed

      What the heck does that mean anyway? This is mandatory if you want your site to rank high with search engines and several other web services out there. This is only a fraction of the stuff you have to do to improve the overall usability of your site.

      Sitemap.xml is a file for listing all the URLS that are included within your site. It lets web crawlers like Googlebot understand what your site is all about.

      If youíve taken the Wordpress route, youíre in good shape: The simple thing to do is to install the Google XML Sitemaps plugin, and let it do all the work for you. This is wonderful plugin, and one of many I use on my own site.

      Do you hate Wordpress with an undying passion? Click on over to this site, which is a neat tool that creates your own xml for you after submitting your URL for analysis.

      Robots.txt is another important file that search engines gobble up like the Cookie Monster on a cookie binge. Itís just a text file that contains information describing which parts of your site are all right with being crawled.

      If you want to create your own file, just grab a template and change it to work with your own site.
      Remember there are two simple rules you must follow when it comes to tinkering with a robots.txt file:
      1. You donít want search engine crawlers to read duplicate content on your site.
      2. You donít want search engine crawlers to read personal information and scripts (e.g. wp-admin files in Wordpress)
      Use Google Analytics

      Knowing as much as you can about your siteís traffic is invaluable. Without your stats, you wonít have a clue about the people who visit your site and itíll be an uphill battle trying to bring in more traffic.

      If you only want the best and 100% free applications that extensively show the data about your siteís visitors, then head on over to Google Analytics.

      Sure, there are several other alternatives out there, but Google Analytics is the current titleholder, and not because of Googleís backing, but because itís so damn powerful and easy to use.

      Use Google Webmaster Tools

      I know many people donít really use this tool, -- it doesnít have as much fame as Google Analytics, for example Ė on the other hand, it still one of the craftiest tools to have at your disposal.
      Here are a few tricks Google Webmaster Tools will have for your site:
      • What went wrong when Googlebot tried to index your site
      • How many links are pointing to other sites (inbound/outbound links)
      • Dominant keywords that are on your site
      • Warnings about possible security threats that might have been uploaded to your site
      Would you like to know more about Google Webmaster Tools? Donít be surprised that the best way to go about learning how to it is right from Googleís Webmaster Tools Help section.
      Over 150,000 Verified Sources + Deals 95% Off MSRP + Free Website!

    2. wholesaleinsight's Avatar
      wholesaleinsight is offline

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      #2
      Track Your Rankings

      High ranking in any search engine is pretty damn important if you ask me. First page ranking means more traffic and your foot in the door of the peopleís mind. More traffic = more dinero Thatís why people focus so much on whether or not their SEO tactics are actually working.

      If you donít have the funds to buy apps right now there are several ways to go about tracking your keyword usage:

      Type in a specific keyword thatís related to your site and look at how high you rank. You should never click your own links. Why? Google will log it and next time youíll see your site in a lower position. On the other hand, youíre the only one who really knows what has changed, the rest will see it as the standard position. This happens because Google likes to guess what youíre likely to do and, thus, same pages show up again and again.

      Even though there are countless browser add-ons help you with your keyword usage. I personally favor the one everybody calls Rank Checker.



      Itís so damn easy to use and it even has all the rich features for search engine analysis and monitoring.

      Use Google Alerts

      Google Alerts is heavenly. Letís assume youíre interested in everything thatís related to the term, detailedreams. If Iím spot on, then you probably want to see what other websites are writing about it.
      On the other hand, you canít track the whole internet (itís a vast universe). Now this is where Google Alerts comes in handy. Google Alerts give you a heads up about every new site that includes keywords youíre interested in. This lets you peek in on the competition, as well as grasping a better understanding of what people are saying about your site.

      A smart move is to monitor your siteís name, any abbreviations of it, URL, and several other stuff that are related to you.

      Monitor Your Website

      No doubt about it, knowing your uptime stats is probably the best thing you can do to maintain the overall integrity of your site. The thing is that you canít visit your site every single second throughout the day. Fortunately, thereís a really neat site that takes care of that for you. Thanks to Pingdom, you can track all of your sites simultaneously, and if one goes down, youíll be notified by email. The best thing about it? Itís totally free.

      Test Your Speed

      It felt like only yesterday when Google said it would factor in site speed when determining search engine ranking. Obviously pleasing Google isnít the only reason why you have to speed up your site. People hate waiting, and you only have seconds before they click on the next link if they feel your site as being super slow.

      There are several tools out there to help you make your site experience a quick process. One terrific tool I recommend is YSlow: it takes a look at your site and suggests tips to make your site as speedy as it can be.

      Conclusion

      Taking care of all the stuff I talked about out above should take about 30 minutes (probably sooner if you have a strong technical background). This hour will pay off immense dividends as you place your site on a long-term and stable platform to work off of.
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