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    1. wholesaleinsight's Avatar
      wholesaleinsight is offline

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      #1

      The Do's and Don'ts of Web Design

      No matter where you look, there will always be advice on whatís working and whatís not working in the web design community. Even if the intent of the Internet is to convey information, the design of your web site depends on whether users will convert to buyers, read your content, click on your ads or perform your desired action. If youíre running an ecommerce store, design is crucial in achieving your goals.

      Take some time to research what others in the industry are doing with their site. Look at what your competitors are doing; even if they are marketing substandard products and/or services, find out why theyíre outselling other similar sites. Observe how they portray their products to increase the perceived value of their offers and/or services.

      So what turns users off?


      • Poor navigation
      • Long page load times
      • Broken links
      • No pricing
      • Audio with no off option
      • Excessive use of flash
      • Annoying font and background colors
      • Clutter
      • No way back to the previous page
      • Irrelevant search results
      • Long paragraphs
      Now here is something that will keep visitors coming back.


      • Appropriate amount of white space
      • Unique themes
      • Super fast page load times
      • Exact contact matching with search queries
      • Clear and precise product pricing
      • Smooth navigation
      • Readable font and background colors
      What you want to do is stay with a phenomenal color scheme.



      A few common color schemes include:
      • Red and white;
      • Blue and white;
      • Red, white and yellow;
      • Blue, white and grey;
      • Red, white and grey.
      If youíre still confused on what color scheme is right for you, cruise the net and find a website that you find visually appealing. You can use that as a foundation to work from.

      If you donít have the time, there are plenty of templates available and many of them look quite good. These are usually prepackaged with several web design software programs or you can look at some sites that specialize in designing templates.

      Offer an easy to use navigation system.
      This is one of the most important problems to take head on when designing your site. Make sure that your visitors can find exactly what they might be looking for. Several websites display their navigation bar on the top or left hand side of the site. And since a lot of people are used to this placement, itís better to just stick with it.

      Take it easy on the special effects.
      Itís OK to have a couple of special effects to spice up your website, using logos and spinning graphics will make your site seem cheesy, not to mention they can slow down page loads. Your visitors might even leave before the effects finish loading.

      Pick the right background.
      Itís mandatory that your visitors will be able to read the font on the background, no black fonts on a dark blue background. Be careful that all of your links are visible before and after they are visited. Defaults for most links is blue before being visited and red after being clicked on, so if you have a really dark background, make sure your links are lighter.

      External linking
      Itís a very good idea to link to other websites in a new window after a visitor clicks on them. This will ensure that they can easily return to your site when theyíre finished looking at the external link.

      Search Features
      If your website is over 20 pages, itís mandatory that you have a search feature to make sure visitors will find exactly what they are looking for.

      CONTENT IS KING!
      Itís important for your website to look professional and aesthetically pleasing, itís faaar more important to heavily focus on content and promotion.



      In general, if you want a professional looking website, stay away from things that include:
      • Busy backgrounds
      • Free hit counters
      • Flash intros
      • Revolving globes
      • Animated mail boxes
      • Bevelled line separators
      • Auto play music
      • Date and time stamps
      • POP UPS & POP UP BOXES
      This is a perfect example for all of you to consider.

      Over 150,000 Verified Sources + Deals 95% Off MSRP + Free Website!

    2. Barney is offline

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      #2
      Great! I learn so much from this post. I like Rossetti website, and were just aware that we need to have enough white space on our web pages. I think I have occupied all the white space on my website for advertisements. But, what's wrong with free hit counters? Should we use paid or no hit counters on our website?
      Want To Be An eBay Powerseller?
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    3. WholesaleForum's Avatar
      WholesaleForum is offline

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      #3
      Use site statistics only where they are relevant or conducive to an action.

      For example, in your cart page, where many site visitors are known to abandon a site, if a user has added a fishing rod you could say (if it's true):

      "Over 1,000 fishing rods sold to date. So many customers can't be wrong. Experience the quality of our fishing rods today".

      This reinforces the commitment the buyer has made to purchase your fishing rod, and uses your site statistics in a constructive manner.

      To just show a counter showing total visitors looks quite unprofessional, cheapish, and if your traffic is low it's going to have the exact opposite effect you desire. Instead contextualize your site statistics to increase conversions.

    4. BigTime is offline

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      #4
      One of the things I learned when working in web development is that the customer is often wrong. They hire a specialist to design and build their site and then they break it, with crass and clichťd additions, or with truly terrible content.

      So I would add that if you hire a professional to do the work then leave them alone and let them do their job.

    5. WholesaleForum's Avatar
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      #5
      That's quite true, that happens often.

      However it is also true that a client should have a deeper knowledge of his market, and therefore should have a better understanding of his customers' needs and likely interactions with his website.

      Having said this, a client should always respect a designer's experience and design acumen.

    6. quickstop is offline

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      #6
      In this regard, I think communication is key. The client unnecessarily adds the terrible content because he thinks that the website developed by the pros doesn't meet his actual need, and that maybe because he doesn't communicate his plan well to the web developer.

    7. mikel is offline

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      #7
      Easy to find links within the web site and ads that don't clutter and get in my way while I'm navigating are the two main things I look for.

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