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    1. Cristina is offline

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      #1

      If I am a manufacturer, what is the best way to approach wholesalers or designers?

      we are leather products manufacturer and we can produce every type of leather products with a good quality. Actually we are considering two options for start up our business, the (1) first option is to try to sell the actual products (bags, belts, wallets, etc) that we have to specific stores or (2) Secondly, offer our services to new designers or actual brands in order to produce their designs or products in our fabric.

      Our target market is The Netherlands, and we are new in the business, so we would like to know: What is the best way to approach wholesalers or designers, in order to start getting clients. The products can not be produced in high quantities and are classified as middle end category.
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      #2
      Hi Cristina,

      Welcome to Wholesale Forum

      Whether you opt for option 1 or 2, you should produce a catalog, and have a sample range available to present to your clients face to face.

      Our advice is to conduct some market research, either before or while you present your products to potential customers. That way you can introduce them to your products, find out how much they are currently paying for similar goods, and whether they have any requirements that are not currently being met.
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      #3
      Can I use an electronic catalog? or necessarily the catalogs should be printed? The samples I have to live them with them? or charge them if they want to keep them? it is normal to charge them for the samples? or give them for free?

      We manufacture the products in Latin America and we want to sell them in The Netherlands, and one of the things that are important for us at the moment of approaching them is that if they like the products, we will be able to sell them under CIF terms, so the distributor or designer should make all the clearance procedures, Do you think this is possible? or a crazy idea to tell them? Do you think this aspect will be good seen?

      Thank you for the reply

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      #4
      Hi Cristina,

      Quoting CIF prices is standard procedure, although you will be expected to clear the shipment from customs. You will need to be in a position to show physical samples. Having samples will also allow you to attend relevant trade shows and attract more buyers. You will not be expected to leave samples with your customers free of charge (you could charge them for samples at cost and re-order the samples that are in highest demand).

      An ecatalog is also acceptable, and convenient, but you should also produce a paper version to mail out and leave with your customers for reference.

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      #5
      If the quotation is under CIF, but I will do the customs clearance, It will be also expected from me to pay the costs of the customs clearance? or can I charge this costs later to the client? It is usual to ask for a own payment at the moment of signing the contract, or most of the times the down payments are not accepted until the merchandise is totally deliver to the client?

      Regarding the brand of the products, if they are choosing by a designer, we are expecting that the products will have the brand of the designer, but if the products are choosing by a wholesaler, what is better, to create an specific brand for sell the products in Europe (The Netherlands) or use the brand that is actually being using in Latin America? If we create a new brand or use the one that we have, do we have to pay something in Europe for trying to sell a new brand in Europe?

      Thank you for the previous reply

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