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    1. ROGERT007 is offline

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      #1

      Its the season for sharing, right?

      Hey, guys. Ive got to tell you, last year, I was caught completely unprepared for Cyber Monday last year, and ended up losing out on a lot of potential sales. If nothing else, it taught me the lesson never to do that again. With that in mind, Im already months into my preparations, trying out new concepts and ideas and venturing into areas Ive never touched upon before. I thought Id share a few of my ideas and see whether anyone else out there might want to share theirs.

      This season saw a few firsts for me. After a long time worrying about creating brand recognition for myself through my website, I decided to drop the stuffy formality and give my website - and all of my other promotional materials for the season - a holiday facelift. I havent launched yet, but so far, the feedback from my staff has been overwhelmingly positive, and has had the side-effect of getting them psyched and prepared for the season.

      Another thing Ive done - I know Im kind of behind the time here - is that Ive used this overhaul as an excuse to tie myself into the social networking sites. There was a time that I thought Facebook and LinkedIn just werent right for my type of business. The jokes on me, I guess. But hey, its never too late to learn from your mistakes, right? I did a little bit of research and came up with the idea of a Facebook event. Its the perfect way to get regular customers talking about your business, and coming up with ideas of their own on how to spend their money with you. Is that cool or what?

      So what other ideas are out there? Cant wait to hear some of them!
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    2. LECTRICBRIAN01 is offline

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      #2
      I think you’re right on with the idea of sharing ideas. I know some of my colleagues who treat ideas as though they were trade secrets. They’re missing the boat.

      Just like you, I’ve given my site a holiday look, but I’ve also altered the way I present my wares to shift the idea from practical purchases a visitor might make for himself to the idea of a gift to be given. It was a subtle shift, but I think it’s going to have a big effect.

      I included a “Christmas Countdown” clock on my site, too. It’s just a simple Java script, but it sure gets its point across!
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    3. EUROJOHNNY5 is offline

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      #3
      I added a “gift ideas” section, to maybe give some ideas that a customer wouldn’t ordinarily think of. And since last year shipping was a big headache for me, I went ahead and got all of those ducks in a row way in advance. I worked really hard at establishing a better relationship with my shippers. I then used the information I’d gathered to come up with a shipping schedule, to make it very clear when merchandise had to be ordered in order for it to arrive on time. I’ll not only use it for my website, but also in email blasts and other advertising materials. It just doesn’t make sense not to.

    4. ALREADYFREDDY83 is offline

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      #4
      Here’s what I’m doing:

      Free gift wrapping. I started doing this two years ago, and was amazed at the effect it had on sales. It works on so many different levels: the added convenience, the idea that they’re getting something for nothing, and the ability to “dress” your products to sort of integrate them into the spirit of the season. The added cost was relatively small, and the added benefits considerable.

    5. MikeM33 is offline

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      #5
      Gift cards, gift cards, gift cards! If you’ve got the right merchandise, gift cards are the way to go! Last year, I started offering cards, and was amazed that they began rivaling merchandise purchases! I did it right and had very nice cards made up, incorporating my company identity (with a Christmas theme, of course), and the idea more than paid for itself immediately. What’s more, gift cards have the added “secret” bonus of the fact that they’re not always used by those who receive them, which is free money for you!

      Something I’m doing this year for the first time is sending out holiday newsletters. I can promote the cards this way, plus feature whatever seasonal specials I want.

      And I wanted to add that I’m going to take a page from ALREADYFREDDY’s book, and am making arrangements to offer free gift wrapping. It makes perfect sense.

    6. GABEHOMEBIZZ is offline

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      #6
      This might not have anything to do with snowflakes or jingle bells, but are your products listed on Google’s shopping comparison engine? Taking advantage of that spike in traffic, to me, is just as important as putting a Santa suit on your website and the Google SCE is an incredible way to get your name out there, along with whatever great values you can offer to the consumer. This is something I plan for and strategize all year, and it should be that way for everyone whose business falls in the path of Cyber Monday.

    7. IMPORTSLIMITED2254 is offline

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      #7
      It sounds premature, maybe, but use this holiday season to start preparing for next holiday season. It’s a good idea to collect and analyze as much data as you can about how Cyber Monday goes for you this year so that you can strategize for how you’ll approach it next year. Don’t underestimate the value of getting feedback from your customers, and there are quite a few very effective ways to do it. Personally, I use Kampyle (Feedback Form - Kampyle) and there are others out there, too. Knowledge is power, and knowledge of the people who spend their good money patronizing your business is the most powerful of all.

    8. K8TYJNSE is offline

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      #8
      Anybody use Flash games to attract attention to your site? It’s not for everybody, but giving a visitor something do to other than just clicking through is sometimes enough to snag a sale. Plus, there are lots of resources out there to find games that are right in line with the spirit of the season. Just a thought. Good luck out there, everybody!

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