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    1. bryceworld is offline

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      #1
      I am building my first site, and I started to follow Amazon’s style, but specializing in niche, low cost products – that is, not selling a specific brand, thus keeping expenses down, and buying directly from the manufacturer.

      While I keep hearing that it’s better to focus on one niche to fully understand it, I don’t see why this doesn’t really work. When you sell one product, don’t you just limit yourself to the sales of that product?

      Why not sell dozens of other products as well, irrelevant to one another? For example, I could sell what I would buy – gadgets, home and garden, toys, clothes, jewelry, etc.

      Does this add more sales to the order, or not?
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    2. ebaytrader is offline

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      #2
      Personally I’ve decided to sell only niche products because I knew the market and had a history with a few related drop shippers.

      Novelty items is a niche, you need to consider the following:

      1. By adding a new product range, how likely are you to gain additional sales from it?

      2. How much will it cost you to add the new range.

      3. Unless your website is focused on a specific niche, you will find it much harder to rank high in search engines for generic keywords. This is one of the benefits of having focus.

      3. Any new product range you add to your site has added costs: administrative, customer service, product knowledge. If it makes business sense, then add it, why not. But make sure you are conscious of the added costs and of the marginal benefits the added range will give your website and site image.
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    3. EnternationalTrader is offline

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      #3
      I sell electronics, I sell websites, I sell hosting, and I sell much more than that. Through different websites though.

      But, I am thinking about focusing my selling to forum members only, this will be my future niche. If I sell on WholesaleForum.com, I do not waste time messing around with Google, content, etc. I center on selling to other forum members. Therefore your target market can also be a niche, not just your product selection. You can sell many products to the same market. Think for example about shopping malls, they feature all sorts of stores, all catering to the local community. In that case the niche is the local community, while the mall supplies all types of products.

    4. bryceworld is offline

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      #4
      Thank you for the time you spent replying back, you have helped me out tremendously. I know I have lots to learn!

    5. Mr. Moore is offline

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      #5
      If you promote your site by SEO and build up your rank in Google then I would say that specializing in a niche market is easier to get a higher ranking in. If youre not concerned about the SEO work, and more interested in appealing to your clients, use eBay

    6. WholesaleForum's Avatar
      WholesaleForum is offline

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      #6
      For a niche to work, you must have people who want the product, and possibly that are willing to contribute to the improvement of the product.

      This will not only allow you to supply to them, but to create a community that is capable of generating feedback which can translate into product improvement. This type of community involvement also reinforces buyer loyalty.

      Of course, you do not want to focus your niche to the extent that if your single product suddenly becomes a bad apple you are out of business. What you want to do however is leverage your efforts within a specific market, to generate economies of scale within your niche. You can read more on economies of scale at: Can Anyone Explain What Economies Of Scale Means? - Page 1 - Wholesale Forum

    7. hudson is offline

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      #7
      If I have a niche, it's in the essentials rather than the non-essentials. Meaning for example, clothes. People NEED clothes, they don't NEED accessories. I focus on the 5 to 12 year old age market. At that age children are growing fast and always need replacement clothes. So far it's working out pretty good.

    8. candace is offline

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      #8
      In your example Hudson, that's a good way to go and you are right as a mother I am always buying new clothes but not so much the purses and bracelets and such to go with it. Just in my own experience trying to start slow I have been focusing on just one area and as I get a better handle on things I may expand.

    9. Bosley is offline

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      #9
      Reading through the thread it is interesting to see the various understandings of the niche market. I suppose I am also such a seller but my products are varied and cover the entire price range. I agree it is easier to target consumers and get decent rankings with a product you can market towards a smaller group of people. Plus sometimes you can charge more!

    10. andersonherat is offline

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      #10
      Diamonds are attracted to both men and women, so we have a unique design and pattern for both men and women.We provide the GIA certified Diamonds with excellent quality.Diamondexotica.com deals with selling of contemporary styles, neatly crafted by our expert designer panel.Special attention has been made into the quality of the diamond rings which are available for all occasions on our website.

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