Welcome to the WholesaleForum.com! Sign in or Register Free to benefit from our full range of free services

Welcome to Wholesale Forum.comWelcome ToWholesale Forum.comFind wholesale buyerstrade buyers and wholesale offers free

For Buyers

Wholesale Forum is the fastest growing online business community dedicated to retailers, auction sellers, surplus and overstock buyers needing a quick and safe solution for sourcing trade stock. Join our free and friendly forums today and gain knowledge, offer your advice, and discover new partnership opportunities:

For Suppliers

For wholesalers, dropshippers, manufacturers, distributors and trade services providers. Advertise your business today on WholesaleForum.com for free to reach potential trade buyers on a more personal level. Promote your latest offers, interact with buyers in real time, distinguish yourself as an expert in your field, and attract sales instantly.

Sign up now More benefits for Buyers
Sign up now More benefits for Suppliers
Post Reply
Page 1 of 2 1 2 LastLast
    1. Carol_111 is offline

      Join Date
      Jul 2010
      Location
      United States
      United States
      Posts
      21
      Thanks
      0
      Thanked
      0 Times in 0 Posts
      #1

      Top 5 Things To Track In Web Analytics

      Hi everybody. I have been trying to understand web analytics in fact specifically Google Analytics for some time but get more confused each time. There is so much data that I find it difficult to make sense of it all.

      Does anybody here have experience in analyzing web analytics? What are some of the main things that I should be tracking?
      Over 150,000 Verified Sources + Deals 95% Off MSRP + Free Website!

    2. Green devil is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      192
      Thanks
      0
      Thanked
      2 Times in 2 Posts
      #2
      Trying to make sense of everything that web analytics can give you is a recipe for disaster. You should define your objectives clearly and then set about looking at only those numbers that you need. It is also important to not cast your net too wide; Just drilling down deep within each section can give you a real idea of what the number stands for. A superficial look can lead to more confusion than understanding.

      As a beginner, the top few web analytic metrics that you can track are:

      1. Page Views: This is the single most basic element that you should track when doing web analytics. What it tells you is simply how many times pages on your site have been viewed. However the data essentially relies on the number of times the pages were requested from the server and not the number of unique visitors to the site. Plus, don’t ever make the mistake of having this as the only metric you track because many non human processes can inflate page views as well. So make your comparison relative rather than absolute. In fact treat this as the golden rule for all metric analysis.

      2. Visits and Visitor data: This is another great metric worth tracking. Apart from knowing the number of times your page has been loaded( page views), it is useful to know how many people did the loading ( unique visitors) and how many times in a specific period they came ( visits) as well as the geographical location they are coming from. Now, tools use the IP address to track `uniqueness’; so if the user is using a dynamic IP address like AOL, their different visits could be seen as different users. Cookies are another way to track but most people switch off cookies as they see it as a violation of their privacy.

      3. Referrer statistics: These tell you where your visitors are coming from and which sites link to you. This can again help you focus your marketing dollars increasing efficiency in the long run.

      4. Entry and Exit pages: This means which page your visitors came in from and on which page they left. This usually does not give very actionable information but provides insights into quality of content. Entry pages are usually the home pages but if they are some other, you could use the content there as benchmark to create others. Exit pages again can be interpreted in many different ways – either the content was so good that they got what they needed and left or it was so bad that they left. Linking some kind of direct action tool like a questionnaire or sales offer will help you find which belong to which category.

      5. External Links Information: If you find out which external links are very popular, you can get a sense of what you need to add onto your site.

      6. Bounce rates: This means when people hit only one page and leave. Coupled with the time spent on that page, this could be a valuable metric.

      7. Search engines info: This tells you which search engines people are coming from; this in turn can help you figure out which ones need increased marketing efforts

      8. Key words used or which search string they employed to get to you: This is actually very valuable as you can then set about optimizing yourself for the ones that you are not getting enough `hits’ for or at the very least increase marketing to that `niche’ customer. Like a restaurant could be getting a lot of hits for a particular kind of sushi on their menu or their head chef – Once they know that, they can make sure that stays – sushi or chef as the case may be.

      9. Time spent on site: This analytic again says a lot about quality of content. Too little time spent is usually a cause for worry.

      10. Paths taken on the website: The value of this information is debatable but it does give some knowledge about customer preferences and helps create link creation.
      Want To Be An eBay Powerseller?
      This is the Service You Need.

    3. Lewis 23 is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      85
      Thanks
      0
      Thanked
      2 Times in 1 Post
      #3
      Studying Web Analytics is key to monitoring the health and performance of any website but too many people miss the bigger picture in getting their head around the complexities and detail. They collect piles of data but are not able to tie it all together and come up with some essential `to do’s. I think some of the biggest pitfalls that prevent adoption of this great tool include the below:

      1. People are not comfortable with numbers – they like colored charts and specific action oriented data that tells them just what they need to do. It is important to be able to divide the various data points and present them in a more `consumable’ format to the intended audience be it internal marketers, external ad agency or the CEO

      2. Tracking too few statistics can often present an untrue picture. Using a top level view (which is often all the so called dashboards represent) is very misleading as it combines data to make things look different from what they really are.

      3. Averages are not the best representation of data especially when the data comprises major spikes or dips. For example if a site averages 50 visitors a day but ran up 1600 on a particular day of promotion, the average site visits would come across as much higher which would not be correct.

    4. Barbara is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      43
      Thanks
      0
      Thanked
      0 Times in 0 Posts
      #4
      I agree that the web analytics has to be understood well before even relying on the dashboard level metrics. Once a person has a deeper understanding they will be able to interpret the data more wisely. Plus there is very little data to compare with. So if I know the guy spent 3 minutes on a certain page – it means nothing till I get to know how much they were spending on my competitor’s page.

      I also wanted to add that data that comes through analytics is not always 100% correct. Many visitors disable cookies so they cannot be tracked; tracking codes can be incorrect; site architecture could be at fault and a 100 other things could cause wrong data to be generated.

    5. Green devil is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      192
      Thanks
      0
      Thanked
      2 Times in 2 Posts
      #5
      Analytics is never 100% right. It doesn’t have to be. It is supposed to be used along with other business insights not some kind of absolute truth or gospel. Any research tool for that matter, doesn’t give you a readymade solution. The trick is to use the information keeping in mind the various caveats and errors in data collection.

      For a person who may know next to nothing about their customer, getting answers to questions like -Why people are visiting their site? Where they are spending the maximum amount of time or what page they exited from, can help provide valuable insights into the mind of the consumer. This insight can in turn, prove helpful when you tie it back to other findings.

      Over a period of time, you can start monitoring trends within your own data. Like when page views drop or go up in line with an offer or season.

    6. Lewis 23 is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      85
      Thanks
      0
      Thanked
      2 Times in 1 Post
      #6
      But there are no definite answers, only questions that web analytics pose. People could be exiting a page due to a variety of reasons – They could be finally finding what they need or exactly the opposite – coming to the conclusion that they need to look elsewhere.

      That’s a lot of difference. In the hands of an amateur, the guy might choose the wrong answer.

    7. Green devil is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      192
      Thanks
      0
      Thanked
      2 Times in 2 Posts
      #7
      Nobody has asked anybody to rely only on web analytics and that too only on one single data point. It is important to be able to correlate various metrics within the tool findings as well as what you know from other tools as well as experience. Each has their role to play in the bigger order of things.

      Looking at one metric in analytics and making a decision seems like a good idea unless you’re not seeing the whole picture. Like analyzing bounce rates without looking at the conversion data has no meaning.

    8. Jenny8675309 is offline

      Join Date
      Jun 2010
      Location
      United States
      United States
      Posts
      26
      Thanks
      0
      Thanked
      0 Times in 0 Posts
      #8
      Hi. I think it is also very important to be able to tie in web analytics to other online and offline marketing efforts. This makes the generated data more powerful, not to mention, useable. Knowing which guy came through Twitter vs your email newsletter can again give a lot of insights.

      You have to see web analytics as one more tool in your big marketing tool box. A wrench cant do everything, why should web analytics?

    9. Green devil is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      192
      Thanks
      0
      Thanked
      2 Times in 2 Posts
      #9
      Ultimately web analytics is a lot of hard work and people who don’t take enough time over the data can end up making some very serious mistakes. You need to invest a lot of resources as well as time to dig deep and find out what you need to know. Once you do that, you may not find a miracle cure but you will definitely get a better idea of how users are interacting with your site, what kind of behavior they are displaying and in doing that, think of ways to make the website more sticky and profitable.

      Distributing the information to the right set of people can ensure that this happens.

    10. mammomind is offline

      Join Date
      Jun 2010
      Location
      United States
      United States
      Posts
      15
      Thanks
      0
      Thanked
      0 Times in 0 Posts
      #10
      Hi. I have a few tools that can be of great help to anybody looking at leveraging web analytics.

      ShareThis – This is a social sharing button which ties data into Goggle Analytics.
      GA? – This is a firefox extension which immediately shows if Google Analytics is installed on the page or not.
      Google URL Builder – This is a way of tagging URLs with Google Analytics code which in turn allows tracking on external sites.
      Site Scan GA – This scans a website and tells you which pages have analytics installed and which don’t.
      Snip and Tag – Firefox extension that allows you to easily copy a URL and tag it with Google Analytics code.
      Twitalyzer – This is a great Analytics tool for social relationships.
      Bit.ly – This is about URL shortening with analytics.
      Excellent Analytics – This is great – basically a Microsoft Excel plugin that pulls in Google Analytics data directly into Excel for use.
      Web Analytics Solution Profiler/Debugger (WASP) – This is a firefox plugin that debugs analytics.
      Crazy Egg – This is a set of heat mapping tools that allow you to understand user behavior visually.
      Better Google Analytics – This is basically a Firefox extension which enhances the utilities of Google Analytics.
      Enhanced Google Analytics – Also a Firefox extension that again enhances Google Analytics.
      ClickTail – This is also a kind of heat mapping tool that allows tracking users when they bail on a form.

Sign Up Now

Got something to say? Sign up now and join the discussions.

Post Reply
Page 1 of 2 1 2 LastLast

Tags for this Thread

Similar Threads

  1. Web Analytics Package
    By Samuslj in forum Website Design & Hosting Discussion
    Replies: 7
    Last Post: 17 Feb 2011, 01:28 PM
  2. How does web analytics help your business?
    By Carol_111 in forum Website Design & Hosting Discussion
    Replies: 14
    Last Post: 28 Feb 2011, 07:44 AM
  3. How Web Analytics Can Help My Online Sales
    By SellerTom in forum Marketing, Advertising, SEO & SEM Discussion
    Replies: 0
    Last Post: 17 Nov 2010, 02:15 AM
  4. Replies: 1
    Last Post: 16 Apr 2012, 05:06 AM
  5. Required web development, web designer and SEO services
    By kathrinamarshall in forum Website Design & Hosting Discussion
    Replies: 4
    Last Post: 13 Jan 2013, 06:27 AM
  6. What is the eBay analytics tool?
    By Littleflower in forum eBay, Amazon & Online Marketplaces Discussion
    Replies: 5
    Last Post: 10 Nov 2010, 03:23 AM
  7. What is Google Analytics? Can it really help my online business?
    By Selena_Superseller in forum Marketing, Advertising, SEO & SEM Discussion
    Replies: 13
    Last Post: 17 Feb 2011, 01:42 PM
  8. Track Your Website Visitors and Their Habits
    By wholesaleinsight in forum Marketing, Advertising, SEO & SEM Discussion
    Replies: 0
    Last Post: 15 Oct 2010, 10:07 PM
  9. How can I track stock levels for my dropshipper?
    By Ryan0003 in forum Dropshipping Discussion
    Replies: 17
    Last Post: 02 Jan 2011, 11:42 AM

My Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
All times are GMT -4. The time now is 11:30 PM. - Fixed Width