Let’s face it; most small businesses do the majority of their business locally. So, the idea of acquiring access to Facebook’s 500 trillion users isn’t that useful or relevant. However, if those local businesses could exercise some of the effective online tools and platforms to acquire access to the 300-500 social media users in their town, right away which could just make some good sense. There are many ways to filter, sort, aggregate and otherwise capitalize on social media tools that can benefit even the humblest neighborhood business.

A.) Start a Local Group

A majority of social network platforms offer some form of group creation. Every member has the power to start a group around their own niche – including even a local topic. Sites such as Facebook, Flickr, Slideshare and LinkedIn allow of their users to publish and manage their own groups.
For instance there’s a local merchant group in Austin, TX using a Flickr Group to further its slogan into people's mind. With more than 3,000 members, there’s a good chance that this group actually serves as a channel for business on a local level.

B.) Network with Local Bloggers

Using tools such as Bloglines, Placeblogger, outside.in, you can find fellow bloggers in your local region that could have an interest in writing about your business or even linking to your site. Networking with pertinent bloggers locally, commenting on their blog posts, and maybe even chipping in a post is an extraordinary way to create supplemental local exposure. Don’t forget to search out and add blogs from conventional media publications as well. Most TV and radio news journalists have been required to publish a blog as part of their occupation, they can be a distinguished local social media contact if you really take the time to establish sincere relationships with them though their blogs.

C.) Hold Tweetups and Meetups

Using social media tools like Facebook, you can create and encourage local events to engage the user base of your city. This will further customer awareness about your services, products, open houses and educational seminars. Here a home remodeler can offer a workshop on green redevelopment through MeetUP. TweetUps have established itself as the norm for ways to meet other people locally that actually have faith in the idea of social media. That alone can be adequate enough to network on. You should search locally for the term TweetUp and don’t be astonished to find one in your community. There is another online social media network called Biznik allows members to join its own online platform, but you must belong to your local community and promote real life events on the site.

D.) Find Local Leads

Finding local prospects or prospective strategic partners on Facebook, LinkedIn and Twitter is beautifully simple through the use of effective search interfaces built into all. Simply searching by City is a neat way to find others using social media in your community. A service such as LocalTweeps or Twellowhood may assist in your search to find additional businesses in your community using Twitter.
Smart marketers are using all of the versatile features of Twitter to find clients on a local level and even filtering their tweets to find potential leads. An auto repair shop might put together searches for people discussing about being in an accident and offer advice for what to do next and to get the best quote. An internet service provider can use the advanced search to find people complaining about their network being down. A pizza shop can publish privileged offers to followers to increase a rise in business by using to this maneuver. Facebook’s Ad Targeting is also another extraordinary way to get in touch with local prospects. One of their targeting measures is geography, so you'll be able to create ads that elevate your Facebook Fan page or web site that are only displayed to people in only in your geographic region.

E.) Enhance Search Results

By making profiles on all of the social media sites and linking them back to your main site will help your business do a lot better when customers search locally. Creating and heightening local profiles on Bing, Google Maps and Yahoo will help you rank higher in local results. Remember to stay active with the social review sites like Insider Pages and Yelp!. Ask, and even educate your customers on how to write reviews about your business. Currently Bing Local and Google Maps will even add reviews to all of the profile by default. In conclusion, using technology to access large groups of social media users has become a verified small business marketing tactic and is an enthusiastic way to enhance the personal relationship building you already do.