Welcome to the WholesaleForum.com! Sign in or Register Free to benefit from our full range of free services

Welcome to Wholesale Forum.comWelcome ToWholesale Forum.comFind wholesale buyerstrade buyers and wholesale offers free

For Buyers

Wholesale Forum is the fastest growing online business community dedicated to retailers, auction sellers, surplus and overstock buyers needing a quick and safe solution for sourcing trade stock. Join our free and friendly forums today and gain knowledge, offer your advice, and discover new partnership opportunities:

For Suppliers

For wholesalers, dropshippers, manufacturers, distributors and trade services providers. Advertise your business today on WholesaleForum.com for free to reach potential trade buyers on a more personal level. Promote your latest offers, interact with buyers in real time, distinguish yourself as an expert in your field, and attract sales instantly.

Sign up now More benefits for Buyers
Sign up now More benefits for Suppliers
    1. Smart_Design is offline

      Join Date
      Dec 2010
      Location
      United Kingdom
      United Kingdom
      Posts
      64
      Thanks
      0
      Thanked
      2 Times in 2 Posts
      #1

      Promoting products at trade shows

      I am thinking about participating in an upcoming sporting goods trade show. How can I promote my product at a trade show?
      Over 150,000 Verified Sources + Deals 95% Off MSRP + Free Website!

    2. Rocky78 is offline

      Join Date
      Oct 2010
      Location
      United Kingdom
      United Kingdom
      Posts
      175
      Thanks
      0
      Thanked
      11 Times in 6 Posts
      #2
      Trade shows are quite successful for many businesses that participate in them, and the sporting goods industry is no exception.

      Trade shows give you a chance to do several things at once:

      1. Demonstrate your product or service in person.
      2. Test how a new product would be received by potential buyers.
      3. Gather information from buyers on possible new products or ideas.
      4. Meet other industry persons and experts who can give good advice or introduce you to new prospects.
      5. For the investment you make, it gives you a chance to cover many buyers at one time in one area.
      6. You can meet new suppliers and work out new partnerships and opportunities.
      7. With a bit of flair you could attract the attention of the media or trade papers to promote your product even more.
      Want To Be An eBay Powerseller?
      This is the Service You Need.

    3. Smart_Design is offline

      Join Date
      Dec 2010
      Location
      United Kingdom
      United Kingdom
      Posts
      64
      Thanks
      0
      Thanked
      2 Times in 2 Posts
      #3
      How would I prepare for a trade show? Is there anything I should do ahead of time other than just pack my wares and business cards?

    4. Rocky78 is offline

      Join Date
      Oct 2010
      Location
      United Kingdom
      United Kingdom
      Posts
      175
      Thanks
      0
      Thanked
      11 Times in 6 Posts
      #4
      You can never prepare enough for trade shows. One important thing to do is decide which trade show to be a part of. There are many out there, and there are successful shows as well as shows that will not help you at all.

      - Research the show to make sure it fits with the products you intend to sell.

      - Make sure attendance at the show will be adequate for your needs. While there is never a guarantee, you can check past attendance to determine if the show will be too small or too big.

      - Determine if the current marketing for the show is suitable for you.

      Once you decide to exhibit at the show, here are some additional suggestions:

      - Set goals on how many new prospects you want, how much in real sales you want, and what suppliers if any you wish to meet.

      - Talk with customers and prospects ahead of time and find out how many will be going to the show. Sending invitations to visit your booth is a good gesture. If possible, actually make some appointments ahead of time – but do not overbook yourself.

      - Acquire a display booth that will meet your budget requirements and present your products appropriately. If possible, try to find a location on the trade show floor that is close to an entrance or exit. Those locations are the most valuable because they attract the most traffic.

      - Consider using banners, computers, continuous play videos, brochures, and even live demonstrations as part of your exhibit. Even the lighting should be chosen to appropriately promote your products.

      - Sometimes hiring professional models or presenters can promote your product. There are businesses out there that specialize in trade shows and can help you find the right person to attract prospects.

      - Be sure to have a way to capture all of your visitors – whether it is a form to fill out or just a business card drop box. Some trade shows now have scan-cards that will automatically load visitors into an electronic list for you.

    5. Smart_Design is offline

      Join Date
      Dec 2010
      Location
      United Kingdom
      United Kingdom
      Posts
      64
      Thanks
      0
      Thanked
      2 Times in 2 Posts
      #5
      After the trade show, what do I do with all the leads?

    6. Rocky78 is offline

      Join Date
      Oct 2010
      Location
      United Kingdom
      United Kingdom
      Posts
      175
      Thanks
      0
      Thanked
      11 Times in 6 Posts
      #6
      If things go well, you will have a substantial list of people who visited your booth. First, sift through the list and rank each prospect depending on the buying potential. Then prioritize the highest ranking prospects for some serious follow up. Regardless of the rank, you should have some type of follow up with every visitor. The best prospects should get not only a thank you, but additional product information, and a special trade show price.

Sign Up Now

Got something to say? Sign up now and join the discussions.

Tags for this Thread

Similar Threads

  1. Upcoming UK Trade Fairs 2012 - Trade shows and trade events in the United Kingdom
    By Andy baldwin in forum Products & Trends Discussion
    Replies: 2
    Last Post: 22 Mar 2012, 10:36 AM
  2. Replies: 1
    Last Post: 29 Feb 2012, 05:13 AM
  3. Getting your products into Retail stores - Promoting and marketing your product
    By garethoz in forum Starting & Growing Your Business Discussion
    Replies: 3
    Last Post: 30 Sep 2011, 09:27 AM
  4. Replies: 1
    Last Post: 30 Dec 2011, 06:28 AM
  5. Virtual Online Trade Shows
    By wholesaleinsight in forum Business Articles & Resources
    Replies: 8
    Last Post: 06 May 2012, 07:09 PM
  6. UK Books trade shows
    By Smart_Design in forum Starting & Growing Your Business Discussion
    Replies: 5
    Last Post: 05 Mar 2011, 06:05 AM
  7. Are trade shows a good way to source dropshippers?
    By Lazycoolio in forum Dropshipping Discussion
    Replies: 3
    Last Post: 14 May 2011, 04:57 AM
  8. Replies: 3
    Last Post: 14 Jul 2011, 03:31 AM
  9. Replies: 2
    Last Post: 18 Jul 2011, 03:52 AM
  10. Video Games Exhibitions - PC and Console Game Trade Shows
    By Bobbybee in forum Wholesale Discussion
    Replies: 4
    Last Post: 02 May 2011, 07:45 AM

My Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
All times are GMT -4. The time now is 01:27 AM. - Fixed Width