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    1. BigMac77 is offline

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      #1

      Organic SEO - What is it? Do I need it??

      Hi everyone, I'm looking for some help from all you SEO experts out there. I'm trying to learn all about SEO and I'm getting a bit stumped with the terminology. I've come across a term recently called organic SEO and I was wondering if any of you guys could help me break this down? I understand that it's a kind of naturalized web optimization but I'm not clear about exactly what is involved here. Also, does anyone know if this kind of SEO is more effective than hiring an SEO company? Thanks in advance!
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    2. SEONewbie is offline

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      Hi BigMac, I'm just entering the world of SEO myself and I've been learning a lot about organic SEO. From what I've learned, organic SEO is not only a naturalized kind of SEO, it's also free. By free, I mean that a lot of organic SEO techniques don't cost anything to optimize website. There's no link-buying or anything like that involved. I think a really good way to view organic SEO is to think of it like planting a tree. If you plant the right seeds and tend and cultivate it regularly, you will definitely reap the rewards! In a very general sense, I think organic SEO involves keyword research and optimization, content building, link building, optimizing individual pages and marketing techniques like article writing. I might be missing something, maybe some of the others will weigh in?
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    3. PhillySteakz is offline

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      Hey BigMac, I think SEONewbie has given a pretty straight-forward breakdown of what organic SEO is and that tree analogy is pretty bang-on. Looks to me like this newbie isn't such a newbie after all! I just really want to weigh in on your question about if this kind of SEO is better than hiring an SEO company. The thing is, any SEO service you hire will probably employ these exact techniques. The only difference I can gauge is that they may have a lot more time and expertise to devote to SEO. If you're doing a one-person show with your online business, you may not be able to do that. I also wanted to shove in my two cents here about organic and other kinds of SEO. It seems like a lot of SEO nowadays seems to be geared towards gaming the system. People are really wired up about cracking algorithms and stuff like that. There are some kosher ways to do this but I think once you start getting coding and stuff involved, it becomes a lot more non-organic. I think when people hire an SEO company, they're basically looking for someone to tinker with these non-organic things. I guess ideally, you'd want to have a mixture of organic and non-organic SEO but organic seems to work really well for me!

    4. SEONewbie is offline

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      #4
      Hey Philly, trust me I'm still a noob at this but this forum has been really helpful. I've learned so much from users like SEOSuperMom. You seem to be pretty familiar with SEO too, I was wondering if you could share what your views on organic SEO are? As in, how have you found it helpful with your business? BigMac, I hope you don't mind me hijacking your thread here!

    5. BigMac77 is offline

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      #5
      Hijack away SEONewbie! In fact, you've asked something that I've been meaning to ask myself. I guess I'd also like to know if going the purely organic way can be enough for a site?

    6. PhillySteakz is offline

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      #6
      I think with organic SEO, there's a far lesser risk of 'over-optimizing'. This is something that a lot of over-zealous people tend to do and then bang! you're blacklisted and that's pretty much the end of your online business. But even if you're hiring an SEO company, I would really recommend that everyone familiarize yourselves with black hat SEO techniques so you'll make sure you don't do them, even by accident. Like I said, since you're developing organic content, the chances of you over-optimizing are a lot less.

      But you got to remember, going organic means you won't get results overnight. In fact, it's going to take a lot longer than if you hire an SEO company to do it for you. So you need to be patient. If you don't have the time and need to build optimization right away, maybe organic isn't the right way for you. Also, I think it's really important to focus on your conversions. You need to make sure those visits to your site allow you to harvest something from the visitor, a name, email id, hopefully a sale!

    7. SilverSurfer is offline

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      #7
      Hey everyone, just wanted to shove my two cents in here. I think Philly makes a really good point about the conversions. Whether you hire an SEO company or do it yourself, you need to make those conversions. Personally, this is why I like organic SEO. It connects with your visitors and your chances of getting them to sign up for something are a lot higher. If they see that your content is in sync with the keywords they are using, they'll keep coming back. I just can't stress this enough- good content= more traffic. And by traffic I mean the traffic that matters, the kind that keeps coming back and making purchases.

    8. BigMac77 is offline

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      #8
      Thanks for weighing in Silversurfer and Philly, much appreciated. I'd be interested to know what you guys think about the keyword/key phrase scenario. For sure, it's an important part of SEO and every SEO company invests a lot of time in this part of the optimization. Organically, what do you guys think about the keyword/key phrase aspect?

    9. PhillySteakz is offline

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      #9
      You know, this is another thing that a lot of people just miscalculate by a mile, especially if they don't know what they're doing and they don't hire an SEO company to do the job for them. It's really an art, learning how the keywords and key phrases optimize your site organically. And it's not just about thinking of words that kind of go along with what you're selling. I mean, if I'm selling software, you think you're going to hit my site in the first page of Google if you look for 'software'? Heck, no. Researching keywords and key phrases is about getting a handle on what the people who are interested in your product are looking for. You need to ask questions like what other words are they using? Do they use spelling mistakes? Are they looking for something in particular? A buddy of mine is a dietitian and when he was trying to sell his e-book on the raw diet, it was like looking for a needle in a stack of needles! He changed all that by spending A LOT of time researching his audience and what they were looking for. So he was able to optimize his site and articles with additional keywords that people were using and pow!, the result was unbelievable! The thing is, there would have been no result at all if his only key phrase had been 'raw diet'. It's not an easy job, and I totally understand why people hire an SEO company to handle things, especially when a word can literally make or break a sale!

    10. SEONewbie is offline

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      #10
      Exactly, I've experienced what Philly just talked about. I don't use an SEO company, I handle my own SEO right now. And I noticed that with my product, some of the most effective keywords were ones I wouldn't have even thought about! Also, spelling mistakes! Who knew! But I can tell that this is something that I will have to study continuously, not just in terms of stats for keywords but by also listening to what consumers are saying in different forums. This is definitely a long-haul project in terms of organic SEO.

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