Now is the time to realize two facts: First, most companies are looking at candidate’s Facebook profiles, or they will be in the near future. Second, candidates who are valuable either have a social-networking profile on one of the many services or they will soon—so, recruiters may assume that a candidate who doesn’t have a profile is unplugged, or entirely clueless.

With these two developments, we have experts telling us to be careful what you post on Facebook because recruiters may view it is as immature and unprofessional. Alternatively, you should accept the idea that companies are viewing your page and make sure you use it to your advantage.

That is, instead of tidying up your profiles in order to elude rejection, smart candidates will use Facebook to promote themselves—maybe even requesting to demo their profiles in interviews. Imagine what companies are looking for: intelligence, hardworking, dependable, all-around, green, and connected. Now dream up giving a presentation of your profile to a recruiter. What kind of statements will you say?
  • "This is my album when I traveled throughout China. I was stunned by the entrepreneurial tone of the Chinese, and I established many contacts that will help me in my position."
  • "This is the day that I got my iPad—I would like to say that I’m an early-adopter of technology."
  • "This is the faceup/tweetup/whateverup that I organized to help individuals network better."
  • "Here’s when I met Steve Jobs//Kevin Rose//Richard Branson//whoever."
You don't have to be real flashy about it, but you get the idea. Some people might claim that's not the point of Facebook: It's made to be one's own, "welcome to my world." Yeah, you'll lose some street cred for selling out to the man. This is real life—you must make deals all the time.

As an entrepreneur, I'd pull up a candidates Facebook profile to see who is smart enough to understand it. At least I know these individuals can work the system—that shows ingenuity and hutzpah.

Your Facebook profile is a tool to get people to conduct business with you and work for you. In a blink of an eye customers and candidates will be viewing your page.

People who work Facebook at this angle will jump out from the crowd. Then recruiters will know that you’re playing their game. Still, I'd think of it this way: "At least this person is smart enough to work the system."
If enough candidates do this, recruiters may feel exhausted looking at Facebook profiles, and then you can post pictures of your Ron Burgandy look at a get together.