What does your business specialize in? I know its a pretty straight forward question, but only a few can come up with a direct answer that describes what they do. Maybe the easiest way is to see it like this: If you cant say, they dont pay.

Sure, its not always easy. The majority of us talk about who we are as well as dragging our job titles into the story. That doesnt work in the big picture. A couple of months ago, I talked to a writer who bragged about herself as some sort of miracle worker who helped a client double their conversation rates in three months. That is amazing. She went on and on about how she was unique and how shes great at it. Now she works for me.

So, how did you talk about your achievements? Here are some ideas to make your clients remember who you are and what you can do.

Demonstrate your success
Be bold. A few of us, especially go-getters and perfectionists, have the habit of being humble. If you dont talk about your triumphs, no one else will. If youre the go to guy or gal in your department, explain why. Chatting about your triumphs doesnt make you egotistical. It shows why youre successful. If youve won several industry awards in your industry, talk about it and most importantly be enthusiastic about it. Let others know you are passionate about it by saying, I love everything about this business. It must come from the soul.

Let them know what they get out of it
You have to let your customers know how you can turn their ideas into reality. Talk how youve been doing it for years and give yourself a trendy title. Its very important to show your reliability. It proves that you know your stuff, but also that you have the pull to sell life insurance to God.

Let them know why youre one in a trillion
Why should someone pay for your product and/or service as opposed to the business down the street? As I have said before, show why you stand out from the rest in your industry. Let them know you that you know where to seek resources and who to talk to. Not only that, but donate to as many charities as possible.