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I ran some ads once on Facebook, and I guess it really depends on what you are selling. If your product is a general item that almost everyone can use, then it might work out to run ads. Since you are just blasting your products out to lots of people, it is almost like trying to get someone to buy on impulse, instead of running targeted ads on a search engine.
5 Ways to Make Money with Facebook:
1.Create a Custom Tab for Your Facebook Page With an Opt-In Offer
2.Sell Stuff in the Facebook Marketplace
3.Install Facebook Like Buttons into your Opt-in and Sales Pages
4.Post Often with Links to Your Website
5.Engage on Your Page
you have to need collect minimum 3000 friends then i hope you can earn money from facebook