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    1. HazelR is offline

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      #1

      Email auto responses

      As a consumer I have had mixed experiences with auto email responses from businesses. Some have been informative and the follow up swift and appropriate. At other times there has been no further contact from the company, regardless of what they state in the auto email! I am thinking of setting up this service for my own business, as at the moment I have one person directly responsible for personally answering all email.

      Any advice or experience with this topic is most welcome. Many thanks.
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    2. Mangamama is offline

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      #2
      Auto responses can be a very valuable tool in moving that intial enquiry through to a sale, and hopefully a long term business relationship. However, they do need to be planned and worked into your overall business management plan. As you currently have a staff member committed to personal correspondence you need to take this into account when devising the content of your response. Existing customers may be disappointed to lose that, but there are solutions.
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    3. Mangamama is offline

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      #3
      First you need to decide how to set up the service. If you have a current web hosting provider they should be able to offer you some advice here. I think that can be the better option due to the additional email addresses and responses you can access. I have many benefits included and the monthly cost is negligible for the work and time it saves me.

      Are you planning on having auto response for all emails? Just for enquiries? When an order is placed? Generic responses could be problematic, especially for existing customers, as I noted earlier. It would be wiser to have different messages for different areas of your business. I send quite different emails to previous and exisitng customers than to new or potential buyers.

    4. Mangamama is offline

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      #4
      Think carefully about how you will follow up the initial response mail. As you said yourself some customers may be overlooked. I can think of few businesses which offer such an unusual or exclusive service or product that they will be contacted again to find out what is happening. A badly managed auto response service would be more damaging than helpful. Who will be responsible for dealing with the follow ups? How will this work so it reduces the time they spent when each was answered and dealt with by this person? It should be cost effective when you balance the books.

    5. carly is offline

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      #5
      I think you should have different auto responses for different situations like one for placing an order, one for an inquiry etc. However, it's still very important to make sure that customers receive a personal response as quickly as possible.

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