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    1. Samuslj is offline

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      #1

      Any advice on SEO for a new dropshipper

      Anyone give me some basic hints on good SEO? I've got a site, but traffic is minimal, and conversions minimal. What can you tell me?
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    2. Copythat is offline

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      #2
      This is sort of a Big Topic, so I’m going to couch it in terms of what I know- comicbooks. It’s my own industry, and I'm comfortable writing about it. I'll clarify any stuff that isn't self-evident, but it mostly won't be an issue.

      The first thing you'll realize about good SEO is sort of counter-intuitive. When selecting keywords, you want to go for highly-focused key phrases, along with your high-volume stuff. Don't shoot for just the highest volume keywords when you research search results for your business. Yes, those keywords get a lot of traffic, but there's a lot of competition for them, and so that traffic gets spread across thousands of other sites.

      Likewise, the traffic numbers are composed mostly of casual surfers. You want to primarily attract those people actually looking to make a purchase, and when people look to spend money, they’re looking for specifics within a price range. With my shop, it’d be absolutely great if I have a near-mint copy of Amazing Fantasy #15 (a milestone book that introduced Spider-Man) worth several hundred grand, but there won’t be many folks beating down my door to buy it for its market value, but I’ll have plenty of folks wanting to just see the thing.

      That’s why I have most of my stock and time in books in the $1-$20 range, because that’s what people buy. Just like with comics, you want to focus your keyword and phrase picks on those that will actually be used by people looking to buy, not just ogle. When folks are searching around for comics to purchase, their query isn't "comic books" (34,500,000 results), "DC comic books" (21, 400,000 results), or even "Hellblazer comics" (111,000 results); it's "Hellblazer issue 57" (7 results). By using a key phrase for greater specificity, you cut down the competition to less than a single results page, rather than several thousand pages.

      That said, you definitely want to showcase any content that will bring those casual surfers to your page. Actually, a lot of the time a collector who stops by just to drool enviously over your milestone books will flip through your $1 books to fill in gaps or pick up a new title. That’s definitely a conversion you wouldn’t have had without the big guns. That’s even more likely with SEO, since impressive content draws visitors, which leads to more links to your page. Basically, Google learns to trust the money-making elements of your site-- your under-$20 books-- because it already trusts your milestone books from people visiting and linking to them. Mostly, focus your keyword/phrase work on your bread and butter content, while featuring your big guns to build your link base and credibility.

      I feel like I've rambled your eyes out, so I'm going to hand the reigns off to my comrades on the forum.
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    3. eBaypro97 is offline

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      #3
      You don't want to lose sight of usability, either. SEO isn't just sophistication in keyword selection and integration; it's about good site design, also. I mean, technically, site design is separate from SEO, but all the traffic in the world won't do you any good if your site is a labyrinthine nightmare out of 1997. The searchers will run screaming from a site they can't navigate, and all that work at SEO will be for naught. Just a thought.

    4. Copythat is offline

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      #4
      Yes! Site design is HUGE. You also want to do stuff off your own site if you want to get really serious about this SEO stuff and get the big hits. Link building is a major factor, as is building your brand. This is why you want to sell what you know because you can turn that knowledge into blogs, guestblogs, and general contributions to the community built up around your industry. In my case, I want to write on comic culture blogs, write my own comics-related blog, and participate in comic-related forums. Whatever your market is, there's a forum for it online, and very likely a blog or 50, too. Give advice, share your knowledge. The more people come to trust you outside your shop, the more willing they'll be to give you their business.

      Think of it this way-- who would you rather visit and buy from, a cantankerous, pretentious, tight-lipped shop owner who doesn't share information with his customers and just assumes anyone not on his level isn't worthy of patronizing his store; or a personable, enthusiastic owner who delights in sharing his knowledge and educating his customers, and is an active element in the community? To create good off site SEO, you want to build that relationship with the community, and draw people to your site because they know and trust you.

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