If you have brand name merchandise in your inventory, you may think its easy to simply list it on eBay to make a few extra dollars in a short amount of time. However, there are several caveats to selling name brands on eBay, and this article will outline a few details that youll need to know before taking the plunge.

eBay and the VeRO program
The Verified Rights Owner (VeRO) program was launched by eBay so the company can protect the intellectual property rights of third parties. Rights owners can easily report rights infringement with the program. As an eBay user reselling brand name goods, you need to be aware of how VeRO will affect your business. Your listing can be removed if an intellectual property rights owner believes it violates his trademark, copyright or other legal rights.

Ebay has also placed limits on the amount of brand name merchandise sellers can list. Within a 30-day period, listings for sensitive items like designer or brand name products are capped to ensure that copyright infringement is prevented. You will receive e-mail notification from eBay outlining your violation and item delisting. Note, however, that eBay does not have any hard and fast rules about the specific number of branded listings a user can post before being delisted. This is an often frustrating point of contention among sellers, as newer users are sometimes punished more frequently than older, established account olders.

Circumventing VeRo and Item Listing Limits
Despite all of the red tape, a loophole does exist in eBays handling of reselling brand name goods. Users can simply open multiple accounts and link each User ID to one PayPal account, thereby going around the listing limit. However, counterfeit and fake branded merchandise is a real problem on eBay, and while the company is aiming to protect itself from lawsuits from rights owners, the problem continues to affect buyers and sellers.

Another way to get around the restrictions is by using creative listing titles. A brand name mentioned in the listing title (i.e. Toshiba Flat Screen TV for Sale) will catch eBays attention much faster than a generic listing title (i.e. Flat Screen TV, 52) would. However, not mentioning a brand name in the title will make a listing invisible to buyers looking for a specific brand.

Legitimate Ways to Avoid Listing Limits
If you frequently list name brands on eBay and want to have a little more freedom in doing so, there are a few steps you can take to ensure this. Having a good, long-standing account and reputation with eBay is one of the best ways to get your limits raised. If you account is more than 90 days old, and you have a valid, verified PayPal account linked to your eBay account, this is a good start. Get in touch with eBays Contact Us page, and request to speak with someone about possibly getting your limits lifted for reselling brand name goods.

Additionally, you will need to show that youve sold authentic brand names on eBay in the past and that you received positive feedback on each transaction. You will also need to show eBay where your items came from and that you have an invoice for all items. In your communication with eBay, also highlight the fact that it is not your intent to sell counterfeit merchandise.

The rules and regulations on eBay may be frustrating to sellers at times, but with some navigation skills and understanding that eBay simply wants to protect its users, youll find that selling name brands on eBay is a rewarding challenge.