Welcome to the WholesaleForum.com! Sign in or Register Free to benefit from our full range of free services

Welcome to Wholesale Forum.comWelcome ToWholesale Forum.comFind wholesale buyerstrade buyers and wholesale offers free

For Buyers

Wholesale Forum is the fastest growing online business community dedicated to retailers, auction sellers, surplus and overstock buyers needing a quick and safe solution for sourcing trade stock. Join our free and friendly forums today and gain knowledge, offer your advice, and discover new partnership opportunities:

For Suppliers

For wholesalers, dropshippers, manufacturers, distributors and trade services providers. Advertise your business today on WholesaleForum.com for free to reach potential trade buyers on a more personal level. Promote your latest offers, interact with buyers in real time, distinguish yourself as an expert in your field, and attract sales instantly.

Sign up now More benefits for Buyers
Sign up now More benefits for Suppliers
Post Reply
Page 1 of 2 1 2 LastLast
    1. TS14 is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      29
      Thanks
      0
      Thanked
      1 Time in 1 Post
      #1

      Improving Search Ranking On Ebay

      Hi all. I have a toy store on Ebay but I find that I don’t fare as well on the search ranking on Ebay as I would like to. People with similar kind of products, in fact, pricier goods, are on the first page while I’m not. What am I doing wrong?

      Does anybody here know of ways for a seller to improve his search ranking on Ebay or any general information on how the whole thing works?
      Want To Be An eBay Powerseller?
      This is the Service You Need.

    2. Lewis 23 is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      85
      Thanks
      0
      Thanked
      2 Times in 1 Post
      #2
      The first thing that you need to understand is that Ebay search algorithm does not work like Google’s, which is almost entirely based on matching search strings and inbound links. Ebay has recently introduced something called the "Ebay Best Match" system which factors in two additional variables namely "conversion probability" as well as "user experience". To this intent, the software factors in all seller feedback ratings, previous purchase history of the buyer, seller return policy, shipping options…etc. This is apart from the basic "relevance" parameters, like proper descriptions with the necessary keywords and item specifics, as is the case with Google.

      You may also want to consider evaluating your listing performance score (sales generated divided by the number of times it has been viewed in Ebay search results). Plus, you can check how your listing scores on keywords using the Bayestimator tool on Ebay labs. This may give you some idea on your listing efficiency.

      To my mind, it is an age of active traffic generation. You can no longer sit back and wait for search ranking on Ebay to send you customers. You have to actively seek traffic by meeting visitor requirements.
      Over 150,000 Verified Sources + Deals 95% Off MSRP + Free Website!

    3. Green devil is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      192
      Thanks
      0
      Thanked
      2 Times in 2 Posts
      #3
      To improve your search ranking on Ebay I suggest the below checklist:

      • Make sure you submit the best possible listing, with clear product close up pictures of the item from different angles, adequate descriptions which contain the best possible keywords that you think your customer may use (you can also make keywords a science by researching through terapeak). Make it as user friendly and logical as you can. This is the one aspect of yout listings that is totally in your control, and therefore you have the opportunity to get it 100% right.

      • Resolve all feedback issues with all disgruntled customers so that you have the highest possible feedback score. Sellers that have a DSR of 4.7 or more, as well as an overall feedback of 98% or above, have their listings ranked higher by Ebay.

      • Try and include as many shipping options as well as consumer friendly policies like `refund if returned within 7 days…’. Offer free shipping if you can afford to, that is usually a good way to make it to the first page of eBay results.

      • If you must charge for shipping, keep prices and shipping costs reasonable. Trying to make money off shipping is like going for two birds in the bush. You will lose the one in hand.

      The basic idea is to position your eBay listings and store as a place where a sale will happen, and where the customer will come back happy. That’s really all that the search ranking on eBay cares about.

    4. Pen pal is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      16
      Thanks
      0
      Thanked
      0 Times in 0 Posts
      #4
      I just wanted to add something about the search history to conversions ratio and its relevance to search ranking on Ebay – What Ebay does is that it uses all the stored data on age, gender and even location and maps it to the best conversion rate links. What they are doing is, increasing their chances of making a sale by throwing up data that is most likely to interest the viewer.

      So if a particular search is not throwing up your store, it could be about the buyer history and not something that the seller could influence in any way.

    5. John's Avatar
      John is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      147
      Thanks
      0
      Thanked
      2 Times in 2 Posts
      #5
      The new search ranking on Ebay system is actually very unfair to new sellers. I preferred the original `Classic search’ – That gave everybody a fair chance. This new system just helps the big guys get even bigger while the smaller ones are pushed into obscurity.

      How is a new guy with no feedback and buyer history supposed to make a sale when the buyer doesn’t even get to view his merchandise link?

    6. WholesaleForum's Avatar
      WholesaleForum is offline

      Join Date
      Sep 2009
      Location
      United States
      United States
      Posts
      2,924
      Thanks
      83
      Thanked
      772 Times in 307 Posts
      #6

      Quote:

      Originally Posted by John View Post
      How is a new guy with no feedback and buyer history supposed to make a sale when the buyer doesn’t even get to view his merchandise link?
      Not easy, but neither impossible. See https://www.wholesaleforum.com/discu...-quickly-2185/

    7. Barbara is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      43
      Thanks
      0
      Thanked
      0 Times in 0 Posts
      #7
      I agree. This new search ranking on Ebay system has totally killed visibility for a lot of Ebay sellers. I’m sure it can’t last for long.

      Plus, it’s so confusing. Somebody recommended that I should be putting multiple images alongside the product while somebody else claims that you have to have a BIN option to get first page listing.

    8. John's Avatar
      John is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      147
      Thanks
      0
      Thanked
      2 Times in 2 Posts
      #8
      It’s like you get rewarded for conforming to all that Ebay considers as `best practices’ and get penalized for anything other than that. We’re all held hostage to whatever Ebay decides is best for its own interests.

      The best part is that nobody even knows how the search ranking on Ebay works (or if it is a system at all or just plain favoritism)

    9. Green devil is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      192
      Thanks
      0
      Thanked
      2 Times in 2 Posts
      #9
      Search ranking on Ebay is not so much about what E bay wants as much what the customer wants. If you look carefully, all parameters are intended to help the customer close the sale in the best possible way. It’s really about making things easier for your customer – if you follow that thumb rule ranking will go up automatically.

      Most customers have appreciated the new search ranking on Ebay; so I would say that it is here to stay.

    10. Lewis 23 is offline

      Join Date
      Aug 2010
      Location
      United States
      United States
      Posts
      85
      Thanks
      0
      Thanked
      2 Times in 1 Post
      #10
      I agree with you. The search ranking on Ebay system is about sustaining buyer interest in the forum as a whole which actually bodes well for the entire community. Sellers need to appreciate that in an information age, customers have a right to be guided to the best possible store. These are some of the great advantages that an online store offers. E bay is leveraging that and nothing more. I would suggest that everybody start viewing this system as an opportunity more than a liability and change their attitudes and stores accordingly.

      What’s so wrong about being judged on the basis of feedback or buyer history? In the online universe, it is the equivalent of a storefront – don’t we all as buyers flock to bigger, more established retail outlets? This is no different. Life is unfair – get used to it.

Sign Up Now

Got something to say? Sign up now and join the discussions.

Post Reply
Page 1 of 2 1 2 LastLast

Tags for this Thread

Similar Threads

  1. Ebay item ranking - How to appear at the top of the Ebay search list
    By techvx in forum eBay, Amazon & Online Marketplaces Discussion
    Replies: 2
    Last Post: 28 Aug 2012, 09:02 AM
  2. Tips for ranking higher on eBay - How to improve eBay listings positions
    By BusinessLife in forum eBay, Amazon & Online Marketplaces Discussion
    Replies: 6
    Last Post: 05 Apr 2012, 05:44 AM
  3. Improving ebay sales
    By Carzzzz in forum eBay, Amazon & Online Marketplaces Discussion
    Replies: 5
    Last Post: 31 Dec 2010, 03:20 AM
  4. Tips on improving buyer confidence and better promotion on eBay
    By QuentinC in forum eBay, Amazon & Online Marketplaces Discussion
    Replies: 3
    Last Post: 11 Jan 2011, 07:30 AM
  5. Do eBay store listings appear in search results - Increase Rankings in eBay Searches
    By bidboxusa in forum eBay, Amazon & Online Marketplaces Discussion
    Replies: 1
    Last Post: 27 Jun 2012, 06:42 AM
  6. Understanding eBay search for maximum sales
    By Judazz in forum eBay, Amazon & Online Marketplaces Discussion
    Replies: 18
    Last Post: 29 Nov 2010, 02:04 AM
  7. Is Page Rank important for search engine optimization? Google PR importance in search
    By eMarketer in forum Marketing, Advertising, SEO & SEM Discussion
    Replies: 4
    Last Post: 25 Jan 2012, 03:55 AM
  8. Google keywords ranking is different in morning and evening
    By IntegratedS in forum Marketing, Advertising, SEO & SEM Discussion
    Replies: 5
    Last Post: 16 Oct 2012, 02:29 AM
  9. Replies: 1
    Last Post: 04 Jan 2012, 05:40 AM
  10. Sudden drop of keyword ranking in Google - Penguin update penalty
    By IntegratedS in forum Marketing, Advertising, SEO & SEM Discussion
    Replies: 7
    Last Post: 08 Nov 2012, 07:32 AM

My Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
All times are GMT -4. The time now is 06:53 PM. - Fixed Width