Most small business owners I talk to are working themselves to death putting together new marketing materials for their company. Or, they are taken aback by the idea of coming up with something new that they do not even work at all. They are not going to be launching any new products and services anytime soon with that belief system.

However, you have to be doing all the above. And it can be as easy as 1-2-3.

The key is to stick to something that is similar to the principle of reduce, reuse, recycle. I am not saying you should be a green business (which is a still a great move). I am saying that creating more with less by reprocessing, repackaging, and reducing. Let me explain…

Reprocessing
You can, and you should reprocess key parts of your message so it's consistent. People have to read your message as many as ten times before they even take notice-and another ten times before they take action. The last thing you want to do is change something all the time. I suggest you write your promo piece before anything else. And in your first drafts at least, make sure you include the finer details, such as your point of arguments. Then use this as your foundation for the rest of your marketing materials.

Repackage
Finding a way to turn one subject into many is one of my specialties. Plus, it's something small business owners should be doing all the time, because you are almost doubling your time with it. All it takes is just a bit of imagination and preparation.

Here are some examples:
  • When you attend a conference, record yourself giving a speech with a digital recorder. Then market that as a product you can give away for free or sell on your website.
  • You can create transcripts from the recording and include it with another product you are selling.
  • Use all the articles you wrote for your website and submit them to databases to drive traffic to your website. Or you can keep posting them to your website or blog.
  • Once you have a healthy number of articles, audio recordings, transcripts or posts centered around one topic, add a table of contents and some more formatting, and BOOM! You've got an e-book to market for free or at a price.
Reduce
If you are a small business owner, you never have the time to try new tactics. You also do not have the free time to learn new things. So you have to get as much done as possible without adding more work to your time.
The technique to get this going is to outsource everything you can think of. It does not matter how big your business is, if you are working online I advise you hire a recommended Virtual Assistant (VA).

They will help you develop products, expand your online marketing efforts, social networking, post to blogs, and keep the online side of things going.
When you have new articles that need to be submitted, need an e-book edited, or a recording you would like to sell, your work is already done. Why? Because you can send the work to your VA and have them dig the ditches of your business.

Use these rules in your own business each and every single day, and you will see how much you can accomplish in less time.