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    1. wholesaleinsight's Avatar
      wholesaleinsight is offline

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      Oct 2009
      United States
      United States
      1,936 Times in 58 Posts

      Expand Your Small & Home-Based Business with Little Cash

      Growing your business is a lot like tending a hydroponics garden. Knowledge, critical planning, organized systems, the right tools, care, and persistence yield the best crops.

      The same also applies when it comes to your small business. By sticking to a specific order of steps, just like growing your plants, you will succeed. Nothing will ever be accomplished with a negative outlook.

      Learn how other businesses are growing, outline your marketing plan, take a detailed approach, use the right tools to get the word out, and live up to your achievements will set you on the right path to success with little to no cash. Here are some tips to help you along the way.

      For most products and services, it's critical to focus on targeted prospects. Then you work on converting those prospects into first-time buyers, repeat buyers, and lastly, life-time buyers. If you are trying to bring in a quick sale, odds are, you are going to be upset at the results. You will generate most of your sales by checking your prospects regularly.

      Who are your prospects?
      A person is a prospect if they have a genuine interest in your product or service and have replied to one of your offers. And they have provided you with contact information, and they have the power to purchase your product or service, and they can afford it. Everyone else is a random. Not a prospect.

      You cannot market to everybody. When you try, you are wasting your time. Stick to a niche market and concentrate on your target audience. Focus on them in every marketing campaign.

      Special Offers
      To get people to respond to your marketing, create special offers and get it out there as much as you can. Maybe, a free insider report, free sample, or free trial. The best offers are the free ones.

      Get the word out
      There are several ways to get the word out about your product or service. You can work on traditional marketing strategies, such as direct mail campaigns, press releases, ads, network marketing, etc. Or, you can go crazy on the Internet, such as online networking, participating in forums, affiliate programs, and submitting to search engines. It does not matter what you choose, take the time out of each day to market your business. Write it on your wall. When you write it down, you turn your idea from intangible to tangible, and there is a higher probability you will complete your goals.

      Following up
      Once you start working on prospects, it is crucial that you get their contact info (name, number, email, and any other relevant information) into some sort of database. Why take it this far? Following up is a critical part of marketing. Once you have all their information, you can always send them tempting offers for your product or service (coupons, discounts, gift certificates, BOGO, etc.).

      Always guarantee
      Guarantee your product or services. Offer, at least, a 100% Money-Back Guarantee on everything you offer. When everybody realizes that you back your product or service, you will gain trust within the community. This is also called risk-reversal.
      Remain active
      Do not waste time using lifeless marketing strategies. That is when you hand out standard information, oral and written, about your business, and then wait around for the phone to ring, or for your inbox to flood with new orders. In the real world, it never works that way. You have to keep moving.

      Track your results
      This is mandatory. Tracking your numbers will help you make good, sound marketing decisions. If you do not know what is wrong, you are going to spend countless hours figuring it out. However, if you know what is working, you are one step closer to reaching your goals.
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    2. Thank you for this post:

      Sapphire (30 Aug 2012)

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