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    1. KSmith is offline

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      #1

      Selling Non-GMO Foods

      My friend thinks he has a good idea, but I told him he's crazy. He wants to find a wholesale supplier of non-GMO foods and sell them from his own website on the Internet. I don't think he'd be able to find enough food that he could be sure is GMO free to fill one page of a website. Plus, prices might not be competitive, even if he could find a supplier.

      Can anyone help me out here? I don't want my friend to get into something that he's not going to succeed at. Does anyone know of any suppliers and if not, what would be a good alternative?
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    2. EyeBuy is offline

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      #2
      I disagree with some points and agree with you on others. There are plenty of non-GMO products out there if he is willing to look. Competitive pricing will be more the issue since realistically, once he ships them, they are likely to be rather expensive.
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    3. WholesaleForum's Avatar
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      #3
      His USP is non-GMO foods. He'll need to focus his efforts on sourcing wholesale suppliers of non-GMO food products.

      One way to do this is to buy products from existing non-GMO food stores, and read the labels on the products to find out who produces them.

    4. SallyA is offline

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      #4
      I would suggest that he sell his products direct to the consumer from one of the flea market type malls if there is one close. He wouldn't have the shipping costs or have to package each order individually, so he'd save on that and could pass that savings on to his customers. I think that would be a huge success if his prices are competitive.

    5. KSmith is offline

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      #5
      I'll tell him about buying products from non-GMO food stores to get the names of companies that make them. Thanks for pointing that out, WholesaleForum. Health food stores would probably be the best places to find them I would think.

      I agree with you, SallyA. As long as there's a local market for them, I think selling locally and avoiding the packaging and shipping selling them online would require is the way to go. How would one find out if there's a local market for non-GMO foods?

    6. WholesaleForum's Avatar
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      #6
      You would need to either:

      1. carry out a survey yourself;

      2. commission a survey;

      3. acquire the market research data from a company that has already carried out the research;

      4. search the data online, through search engines or by using The Best Online Market Research Tools.

    7. KSmith is offline

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      #7
      If you carry out a customer survey yourself, would going to a busy place like Wal-Mart and asking people to take the survey as they enter or leave the building work? What about going door-to-door? Would some other way be better?

    8. carly is offline

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      #8
      I think you might be suprised at the number of consumers wh would love to buy non GMO foods this is one of those things that is really just gaining popularity in people's social consciousness. I would definitely do more research on the possibilities before scrapping the idea altogether.

    9. WholesaleForum's Avatar
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      #9

      Quote:

      Originally Posted by KSmith View Post
      If you carry out a customer survey yourself, would going to a busy place like Wal-Mart and asking people to take the survey as they enter or leave the building work? What about going door-to-door? Would some other way be better?
      We would suggest you target those spots where the health conscious hang around. Health clubs, fitness centers, gyms, etc. Your target market is generally either well off or has an active interest in its health. You need to figure out where those types of people hang around in your area, and then target them there through your surveys / interviews.

      Alternatively, you can hire the services of a market research agency. Create a profile of the types of people you are aiming to survey and, if the market research company you have hired is good, they will be able to profile the right candidates for you, and gather data. Be prepared to pay as much as $50 per candidate (including agency fees - this cost can go up further and significantly depending on your target market).

    10. candace is offline

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      #10
      $50 per candidate ouch! I think I would have to do the leg work on it myself for that kind of money . I think it could be a great business idea if you can find the right market for it.

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